Is your business truly profitable, or are you just generating revenue without seeing the financial rewards? In this episode of The Vital Wealth Strategies Podcast, host Patrick Lonergan sits down with Susanne Mariga, a Profit First Certified Master, author, and fractional CFO, to break down the powerful Profit First framework. Susanne shares how business owners can intentionally create profit, structure their pricing for maximum value, and make strategic financial decisions that lead to lasting success. She also dives into the importance of surrounding yourself with the right people and how small, incremental changes can turn your business into a wealth-building asset.

Whether you’re struggling to manage cash flow, stuck in pricing wars, or looking for a smarter way to grow your business, this episode is packed with actionable insights you can apply right away. Susanne explains how to implement Profit First, leverage Parkinson’s Law to maximize efficiency, and make financial decisions that support your long-term goals. Don’t miss this conversation—it could be the key to transforming your business into a highly profitable and sustainable operation.

Key Takeaways:

• Profit First isn’t just a concept—it’s a system that ensures you keep more of your money.
• Pricing should be based on value, not competition—know your worth and charge accordingly.
• Your network influences your success—be intentional about the people you surround yourself with.
• Profit First works with human behavior, creating scarcity and structure to improve cash flow management.
• Small, strategic financial shifts can lead to massive long-term gains in your business.

Learn More About Susanne:

Official Website
The Profit Talk: Entrepreneurship With A Profit First Spin

Episode Resources:

Profit First by Susanne Mariga  
The Power of Habit by Charles Duhigg
Unreasonable Hospitality by Will Guidara
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Credits:

Sponsored by Vital Wealth
Music by Cephas
Artwork by TwoTone Creative
Audio, video, research, and copywriting by Victoria O’Brien